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Daalmans, Serena: Hijmans, Ellen: Wester, Fred:
Forward to the past? A longitudinal exploration of gender portrayal in Dutch television commercials.
[2013]
Emons, Pascale: Wester, Fred: Scheepers, Peer:
"He works outside the home
[2010]
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Daalmans, Serena (1)
Emons, Pascale (1)
Hijmans, Ellen (1)
Scheepers, Peer (1)
Wester, Fred (2)
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content analysis
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gender
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gender role
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long-range study
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stereotype
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advertising
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behavioural role
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character interpretation
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child care
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comparative study
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employment
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fiction
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periodical article
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conference paper
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2013
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2010
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english
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Journal of broadcasting and electronic media
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